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A brief introduction about the Company "Domino's Pizza"
Domino's Pizza Inc. was founded by Tom Monaghan in the year 1960 in the U.S. The company grew rapidly, and it opened close to 200 stores by 1978. Domino's is the second largest pizza chain after 'Pizza Hut' in the United States. The first store in UK was opened in Luton in 1985, established as "Domino's Pizza Group plc", and it is a major player in the pizza business there; especially in Ireland. The company has more than 8500 corporate and franchised stores in 55 countries. Domino's earns more than 70% revenue just by its home delivery option, and the rest is earned by over-the-counter sales. As of 2011, the revenue earned by Domino's is $2225 billion. The company has given employment to over 145000 people across the world. The company's vision is "Exceptional people on a mission to be the best pizza delivery company in the world". Domino's' mission is to offer variety of pizzas with great taste, along with the help of a friendly team who'd give prompt and safe delivery service to its customers.
The services offered by Domino's
As mentioned earlier Domino's offers home delivery as well as OCT services. Domino's has successfully created a niche in pizza market because of its brand positioning. This has been well achieved by the lucrative advertisements especially on television, that has overtly publicized the 30 minutes’ home delivery service of Domino's pizzas, while the customer comfortably sits at home. The advantage is that, Domino's has been able to serve hot, tasty and fresh pizzas within the specified time (which is just 30 minutes) to its customers whose hunger drives need to be met fast! Undoubtedly, the marketing and advertising strategies by the Company have worked in its favour. The target customers are the families and friends groups who usually hang out once in a week, and the teenagers at large. The delivery services are meant for the ones who are too lazy to go out and eat, and instead prefer to spend quality time at home with friends and family. In 2007, Dominos launched a service in UK for the first time whereby, customers could order pizzas through a text message.
The product offerings at Domino's includes pizzas, pastas, breadsticks, cheese dips, beverages (it is tied up with Coca Cola Ltd.), choco lava cake, chicken wings, and many other products that are regularly innovated and added to the Domino's menu. The belief that Domino's pizzas cannot be afforded by common men is false, cause the Company offers huge discounts and offers which the customers can avail to their benefits. You will also find web coupons at the company's website. Domino's caters to all its clients' needs, and it makes sure there's a pizza available for every type of customer, no matter what their pocket size is.
Recent news about Domino's
Domino's will be the show sponsor for The Voice UK on ITV as announced on 2nd Dec, 2016. Through this partnership, Domino's wants to validate its ingredients and products. Emma Willis will present the show.
Domino's in UK had declared, that it is going to deliver pizzas to customers across the river Loose, which means canoes will be the medium of transport for the local residents there to help them enjoy hot and fresh Domino's pizzas. Almost 500 pieces of the localites' favourite pizza, Texas BBQ, has been sold since the stores' inception in September 2016.
Domino's had transformed their stores into Pizz-art galleries to launch their new range of Italiano pizzas. China Jordan is the renaissance artist who took to recreating some great masterpieces to match up with the Domino's' range of Italiano pizzas. For one, he drew The Mona Lisa munching on a pizza! The gallery would remain open during weekends for their visitors to watch from 17th Nov, 2016 in London, Birmingham and Glasgow. The Italiano range would be available at all 900 stores across UK.
To honour the Catterick Army's connections, Domino's has camouflaged a Domino's store in UK whereby customers would have to hunt down the pizza store only through their smelling power! The local service personnel would also be offered 30% discounts on the pizzas purchased by them. The particular store will be visible again on the 5th of December, 2016.