Compare brands CitizenM Hotels and Radisson Blu Edwardian
CitizenM is a Netherlands based brand which holds a chain of luxury hotels. It was founded in the year 2005 in the capital of Netherlands, i.e. Amsterdam by Michael Levie and Rattan Chadha. The founders of this company used the slogan "affordable luxury for the people" to promote those hotels. It’s branding and logo (as can be seen on its official website) was developed by KesselsKramer. Its headquarters is situated in Amsterdam itself. It is a private company which is owned by an Indian born Dutch businessman Rattan Chadha (co-founder).
CitizenM Hotels have opened up nine hotels till date in 7 different locations, with most of them being in Europe. It opened up its first hotel in the year 2008 at Amsterdam Schiphol Airport. It is being named as the CitizenM Schiphol Airport, and it was designed by the Netherlands based architectural company concrete. It was built on a modular basis with around 150 square feet rooms. The first hotel at the Amsterdam Schiphol Airport was soon followed by another in the city in the following year, i.e. 2009. This hotel, situated in the Amsterdam’s city centre, was awarded a 100 Hotel Award for best design in the year 2011 by Fodor. After the success of CitizenM Schiphol Airport and CitizenM Amsterdam hotels, CitizenM extended its chain in the following years by opening up seven more hotels in various other places. Those seven hotels were titled as CitizenM Rotterdam, CitizenM Glasgow, CitizenM London Bankside, CitizenM New York Times Square, CitizenM Paris Charles de Gaulle, CitizenM London - Tower of London and CitizenM London - Shoreditch.
Due to the growing competition of hotel business in the world, CitizenM hotels have many competing rivals. One of their rival brands is the Radisson Blu Edwardian hotels in the Radisson hotels and resorts. Radisson Blu Edwardian Hotels is a luxurious line with 14 different hotels, with all them being in either London or Manchester. These hotels often operate in historical buildings of the city. Radisson Blu Edwardian Hotels is a brand of Radisson hotels and resorts which itself, is a subsidiary of the Carlson Rezidor Hotel Group, which is one of the largest group of hotels in the world with its development being in over more than 100 countries.
However, CitizenM Hotels holds a certain competitive advantage over its rivals which also includes the Radisson Blu Edwardian group because the brand CitizenM consists of a certain cutting-edge factor. The surrounding public spaces of the hotel for its customers over at CitizenM features furnished living rooms with iconic artwork and furniture from famous companies like Vitra. It gives the CitizenM hotels an upbeat designer feeling with their art and books. The hotels are designed in a way in which its intelligent and digitally literate guests can have a comfortable and luxurious time. It also contains various computer stations through which the guests can get themselves check in and check out in any time they want.
Unlike the Radisson Blu Edwardian Hotels, most of the CitizenM hotels embrace an international style by having huge glass windows which are cladding in the exterior wall by black coloured metal. Its hotel in the New York location is the tallest one with 19 floors. Another competitive advantage it holds over other hotels is that all its hotels consist of certain “mood pads” to control the temperature of the room, the lights as well as television sets. These pads can be monitored through a device developed by either iPad Minis or by Philips.
Top Deals at CitizenM Hotels VS Radisson Blu Edwardian
There are various customer friendly services and deals provided at CitizenM hotels for their guest’s convenience. Apart from providing free Wi-Fi and food and drinks services for 24 hours a day, CitizenM provides 10% discount rates by only just signing up into their official website.
Radisson Blu Edwardian, one of their competitors, also provides certain privileges like gift vouchers, bed and breakfast packages, afternoon tea and various signing up offers. But one place where they lag behind CitizenM hotels is the flexibility of room services and affordable prices of hotel rooms in all their locations.
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